Volleyball World today announced a new partnership with DHL, the leading global logistics brand, that will emphasise social and environmental sustainability and drive DHL’s diversity and inclusion strategy.
Volleyball World’s new partnership with DHL to deliver on sustainability goals
Number of initiatives planned to activate wide-ranging partnership across volleyball and beach volleyball
Pubblicato 12:00, 23 set 2022
Announced at the FIVB World Congress in Arnhem, the Netherlands, the partnership will look to support DHL’s diversity and inclusion focused environmental, social and governance (ESL) strategy through the sport. The wide-ranging partnership covers both volleyball and beach volleyball with a number of key and sustainable initiatives planned to help deliver strategic objectives.
Volleyball World is one of sport’s leading advocates for gender equality and female empowerment. Campaigns like Equal Jersey, where the sport’s top stars champion gender equality, provide a platform for fans and athletes to feel welcome and celebrate equality. It goes hand in hand with volleyball’s inherent gender balance with equal prize money and match formats ensured across all major competitions to promote a level playing field.
Volleyball World CEO Finn Taylor said: “To welcome a brand of DHL’s standing to the Volleyball World family reflects the incredibly strong values the sport has around ESG which, as we know, is something every major sponsorship must now include. It’s one element to a wide-ranging partnership which will help DHL create a close emotional connection with the hundreds of millions of volleyball fans around the world. It’s a very exciting moment for us.”
Alberto Nobis, CEO of DHL Express Europe, said: “As the world’s most international company, inclusion and diversity are key values of ours. Volleyball is very close to my heart, also because it is one of the world’s most gender-equal sports, and this draws a clear synergy between us. With the goal of raising even more awareness for gender equality in volleyball and the rest of the sporting world, as part of the partnership we are proud to be also be supporting the equal jersey campaign.”
Elliott Stanton, Head of Global Sponsorships DHL Express, said: “We’re excited to be expanding our presence in the sport by adding Volleyball World to our partnership portfolio. As a partner of the Italian national team and the Dutch women’s national team, this partnership further strengthens our focus to develop a set of partnerships that not only have mass global appeal but also connect fans, our employees and customers across the globe. Our partnership with Volleyball World provides a clear and authentic fit with DHLs values and our purpose driven partnership objectives surrounding diversity, equality and inclusion.”
About Volleyball World
Volleyball World is a new partnership between the FIVB and the CVC Capital Partners aimed at driving growth, innovation, and investment in volleyball around the globe. Its goal is to create an integrated ecosystem connecting all volleyball stakeholders (fans, athletes, corporate partners) together through both digital and live events. Volleyball World is responsible for the commercial operation of key volleyball and beach volleyball international events, including: the World Championships, Volleyball Nations League, Olympic Qualifiers and Beach Pro Tour.
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 380,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”. DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 81 billion euros in 2021. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. Deutsche Post DHL Group aims to achieve zero-emissions logistics by 2050.