The Volleyball Nations League (VNL), the world’s most prestigious annual volleyball competition, has officially launched the global bidding process for cities interested in hosting the Pool Phase and Finals from 2025 to 2027.
The VNL is growing year over year as a premium “sportainment” product. Last year, the league saw a growth of almost 20% in attendance with sold-out venues. Moreover, the sponsorship value of the VNL increased by 27%. Impressively, the cumulative global audience grew by a remarkable 48% growth from 2022 to 2023, while Volleyball TV (VBTV) viewership grew 13% year on year reaching 630M viewers. The VNL 2023 also captivated a vast audience with a social media reach of 214 million.